Utah Athletics, the Downtown Alliance, the Mayor's Office, the Utah Sports Commission, EDCUtah, and Visit Salt Lake are joining forces to create The Red Movement. The Red Movement is designed to encourage community involvement from local businesses, fans and families in a variety of different events. The Red Movement will create a stronger sense of community pride, a college town feel and showcase Salt Lake City to our guests from the west.
It's time to unite Salt Lake City, the "Home of the Utes" as we begin competing with some of the greatest cities and Universities in the western United States. Show your Utah Pride by joining The Red Movement.
The Red Movement events:
UNight is designed to create a 48-hour game day experience for fans, families and visitors alike, beginning downtown on Friday, and ending at the U for the game on Saturday. Fridays before home football games, proudly wear Utah red, and spend the evening at The Gateway shopping center participating in UNight festivities. There will be a Utah parade and pep rally at The Gateway beginning at 6pm. Join the Utah marching band, dance team, cheerleaders and Swoop as they march through The Gateway, ending on the Olympic Fountain plaza to interact with fans. They will be giving away face tattoos, balloons, posters and much more. Each week a featured sports team will be there signing autographs. UNight activities are free and fun for the whole family.
As the pep rally concludes, head to your favorite downtown shops, restaurants and entertainment venues to take advantage of UNight specials.
The dates of the UNight pep rallies at The Gateway are:
The Paint The Town Red contest is designed for local businesses to participate in turning Downtown Salt Lake City into the "Home of the Utes". Every fall, during the Utah football season, downtown businesses are invited to join in the Paint the Town Red contest by decorating their business or storefront in Ute graphics and décor for the duration of the football season. Winners receive cash prizes, Ute merchandise and game tickets. This contest gives downtown businesses the opportunity to show support for the U and offers another great incentive for Ute fans to patronize their business in support of the U. The Paint the Town Red contest also gives downtown a fun college-town atmosphere and tells visitors that the University of Utah is Salt Lake City's 'team. For more information visit TheRedMVMT.com
Your go-to information source for all The Red Movement action can be found at TheRedMVMT.com. TheRedMVMT.com has a calendar of events, where to eat and drink, deals and discounts, driving directions, how to get around and much more. TheRedMVMT.com is a mobile-friendly website that can be accessed by smart phones for on the go purposes.
